Branding that works in real life.

I help agencies and brands bring clarity to complexity, define what makes a brand distinct, and turn strategy into something people can feel and teams can use in real life. I work across insight, positioning, narrative, and messaging, both as a direct partner to brands and as freelance strategy support inside agency teams.

Cases

  • Upright Music

    Upright Music wanted to move beyond category clichés and build a clearer, more ownable position in a market where many music companies sound the same.

    Read the full story

  • Pandora Jewellery

    As Pandora grew globally, the challenge was to move beyond dashboards and demographics and build a deeper understanding of what women value, feel, and respond to across cultures.

    Read the full story

  • Ege Carpets

    Ege Carpets wanted to become the most loved brand among architects and designers, and needed a clearer strategic direction to make that ambition credible.

    Read the full story

  • Skyborn Renewables

    Following a major acquisition, Skyborn Renewables needed a clearer brand direction that could unite diverse stakeholders and support its ambition to lead globally.

    Read the full story

  • GRASP festival

    GRASP needed to define what it stood for and why it mattered, turning a new Roskilde-born ideas festival into a clearer cultural proposition with a stronger reason to attend.

    Read the full story

  • Blue Ocean Trade

    Blue Ocean Trade needed a clearer position and identity to stand out in a conservative industry and communicate the expertise behind its complex fishing and logistics services.

    Read the full story

  • Globall

    Globall needed a clearer identity and narrative to help a powerful grassroots initiative show up as a credible, compelling brand for donors, partners, and communities.

    Read the full story

  • Inpart

    Inova needed a clearer way to talk about itself after acquiring IN-PART, making the combined offer easier to understand while preserving the value of both brands.

    Read the full story

I support on positioning, narrative, insight, messaging, workshops, and strategic thinking across live agency and in-house projects.

  • Finding the sharpest version of your brand.

    I help brands get clear on who they are, what makes them distinct, and how they should be positioned in a way that feels meaningful and commercially useful. From strategic territories and differentiation to brand core and audience relevance, this is about creating a foundation strong enough to guide everything that follows.

    Positioning territories • Differentiation strategy • Brand core • Audience framing • Full brand platform • Strategic recommendations

  • Turning complexity into clear direction.

    I work with research, stakeholder perspectives, category dynamics, and cultural signals to uncover what matters and translate it into strategic direction. Whether the challenge is fuzzy, political, or simply full of too many opinions, I help teams move from information and ambiguity to clarity and choices.

    Research synthesis • Stakeholder interviews and synthesis • Category mapping • Strategic implications • Decision frameworks

  • Putting the strategy into words people can feel.

    I shape the stories, messages, and language that help a brand come alive, internally and externally. From core narratives and messaging pillars to website language and brand articulation, I help turn strategic thinking into communication that feels clear, distinctive, and true.

    Brand narrative • Messaging framework • Communication pillars • Website messaging • Content structure • Verbal articulation

  • Making brand strategy usable.

    I design and facilitate workshops that help leadership teams, clients, and creative teams align around what the brand means and what it should change in practice. Whether it is a positioning sprint, a brand ambition session, or a narrative workshop, the goal is always the same: not just an inspiring conversation, but a clearer way forward.

    Workshop design • Facilitation • Ambition sessions • Positioning sprints • Narrative workshops • Leadership alignment sessions

  • Support that adapts to the challenge.

    Some clients need a focused strategy project. Others need an experienced outside brain over time. I work flexibly across focused strategy projects, workshops, and embedded freelance support, either directly with brands or alongside agency and in-house teams.

    Embedded freelance strategy support • Project-based collaboration • Pitch support • Sparring with creative teams • Ongoing strategic input

Where I add value

Kind words

  • "Dalia independently drove our strategic offering across a wide range of brand projects. She brings a sharp mind, strong insight-driven thinking, and a wonderfully collaborative spirit to every team she’s part of. She’s curious, creative, and always pushes for better - making her a trusted partner for clients and colleagues."

    - Christian Langballe, CEO and Executive Creative Director @Bold Scandinavia

  • "Dalia is passionate, engaged, driven and strategic. What sets her apart is her natural commercial understanding and her ability to go above and beyond on all tasks. She is a joy to work with constantly pushing the work to be better. She is creative and her understanding of human behaviour and culture is second to none."

    - Kinvara Hubbard, Associate Director of UK Consulting @Foresight Factory

  • "She is constantly inquisitive, innovative and industrious. From devising departmental strategy, to creating a platform that delivered insight to every part of the organisation - she was never deterred from delivering the very best possible product. She is one of the very best I have ever worked with."

    - Rob Scotland, Head of Brand Marketing and Communications @Veo Technologies